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Marketing & Communications Executive

The role of Marketing and Communications Executive, reporting to the Marketing & PR Manager;

ROLE OVERVIEW

  • Support the implementation of the Marketing and Public Relations plan to deliver annual budget and revenue targets for Whittlebury Hall, and meet strategic objectives.
  • Provide functional support for marketing and PR activities.
  • Ensure consistent implementation of brand standards and be a brand champion.
  • Manage, optimise and develop direct communications to customers through multiple channels to drive acquisition, conversion, retention and loyalty
  • Be responsible for online content for the website in line with the ecommerce strategy and overall brand for each market segment
  • Improve key efficiencies – Including bounce backs, PPC, unique visitors, click through, look to book and search to book

KEY RESPONSIBILTIES

  • Support the Marketing & PR Manager in the development and implementation of the marketing and PR plan and the communication requirements of Whittlebury Hall, including;
  • Develop and deliver the overall eCommerce strategy through digital channels email, web content/navigation, search optimisation, targeted web banners and content to drive traffic/leads to .co.uk. and ensure through gap analysis, appropriate support to correct performance within cost effective targets.
  • Managing the day-to-day running of online sales (including cross/up selling) and data collection
  • Work with the wider sales and marketing team and other heads of departments of key customer touch points to improve the customer experience and data capture
  • Communicating and coordinating with the companies’ creative/media agencies to ensure best practice across the channels
  • Deliver new and managing existing relationships with online third parties
  • Develop and deliver tactical campaigns across all relevant channels for distressed inventory and to drive overall revenue target
  • Provide Marketing and PR support to the sales team to drive revenue, including exhibitions and events.
  • Support the hotel with on-site communications and merchandising activity including Point of Sale, collateral and promotional campaigns.
  • Manage the production of marketing and promotional materials, including control of stock and supplies.
  • Culture and develop long and lasting relationships with suppliers and partners, and deliver co-operative marketing and sponsorship activities.
  • Understand and support key commercial requirements and financial KPI’s within the properties.
  • Monitor and provide customer insight and behaviour, market insight and competitor trends across relevant sectors, region and beyond.

EXPERIENCE/SKILLS

  • Experience of managing and implementing campaigns and projects from conception to delivery across all channels
  • Experience of using CRM to increase customer satisfaction and interaction with skills in managing customer databases, segmentation and targeting
  • Proven ability to compile data and research to identify trends to inform planning and evaluation, alongside strong consumer and product awareness
  • Excellent attention to detail, with strong organisational and administrative skills.
  • Commercially aware and able to deliver return based campaigns
  • Cost conscious and a keen negotiator alongside good relationship management skills
  • Be able to demonstrate understanding and have a good knowledge of marketing techniques and the principles of communications, with minimum 2 years relevant Marketing/PR experience
  • Strong process/project management skills, with ability to think strategically, and execute tactical
  • Have a track record in managing outside vendors such as direct marketing agencies and data service suppliers.
  • Have the ability to anticipate issues, set priorities and proactively develop strong relationships both internally and externally
  • Be innovative and creative, gain credibility and drive through ideas with colleagues

PERSON SPECIFICATION

  • Proven creative copy writer – with portfolio of work
  • SEO/PPC experience with case study ROI’s
  • Proven business planning & project management skills
  • Ability to develop concept through to implementation/evaluation with supporting business case
  • Experience of developing, managing and analysing databases and use of segmentation for B2B / B2C markets. Examples of driving increased ROI with existing audiences through CRM – examples to include both B2B/ B2C
  • Customer profiling, behaviour and intelligence – experience and examples of use to drive and inform campaigns and product development
  • Experience of managing social networking marketing across relevant target markets
  • Be flexible with a professional proactive, enthusiastic ‘can do’ approach and a willingness to become involved across all functions
  • Have good IT skills
  • Self-motivation and a good team player
  • Excellent communication skills - The ability to communicate with people at all levels within the organisation (verbal, written, listening)

Closing date for applications: Friday 9th May 2014

Please end your CV and a letter of application to Patrick Borg at personnel@whittleburyhall.co.uk 

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