Whittlebury Hall Hotel and Spa is delighted to be named as finalists for the E-mail Marketing Campaign category at the Data Strategy Awards 2014.
The Data Strategy Awards, powered by Marketing Week, celebrate the effective use of data in marketing campaigns and the shortlist includes a diverse range of businesses. The shortlisting is in recognition of the use of data during the launch of Exclusively Yours, our corporate rewards programme.
To launch the new programme, a high impact, integrated marketing campaign was developed and implemented to communicate the core Conference and Training Centre product benefits, and new refurbishment plans. The use of email marketing was a core communication platform for the campaign.
Director Michael Stott said: “We’re very pleased to have made the shortlist at the Data Strategy Awards. The Marketing team worked hard to make the Exclusively Yours launch campaign a great success and we’re delighted to receive recognition for our effective use of e-mail marketing."
The 2014 Awards will be judged by a panel of marketing experts and the winners will be announced on 6th February 2014.
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