Whittlebury Hall Conference, Training Centre, Hotel and Spa was shortlisted for the Best Integrated Marketing Campaign and Best Use of Budget Awards at this year’s Meetings Industry Marketing Awards (MIMA) Awards.
The Meetings Industry Marketing Awards (MIMA) was launched in 2002 to raise the standards of marketing in the new meetings and events industry, to recognise the marketeers and judged by an independent judging panel made up of meetings industry experts and leading buyers.
Michael Stott, Director at Whittlebury Hall Conference, Training Centre, Hotel and Spa, said: “Being nominated finalists in the Best Integrated Marketing Campaign with our Go for Gold marketing campaign and Best Use of Budget Award categories, demonstrates our focus on cost effective and high impact campaigns and offers to our key target markets and customers."
The Go for Gold corporate marketing campaign showed strong return on investment, and was aimed at driving incremental sales and profit to Whittlebury Hall Conference, Training Centre, Hotel and Spa at a time when conference sector bookings are traditionally lower in demand.
Stott continued: “We identified our target market and created a message that would use our USP’s and be hard hitting in terms of offer, with use of a message that resonates using the aspiration of Going for Gold in the year of the summer of sports to further enhance our premium product in the market we compete within. The Go for Gold campaign was not part of our core marketing plan and as an incremental tactical campaign, budget was limited therefore we needed to make the best use of budget and work in an integrated nature to ensure consistency of brand message to our audience and our internal departments to unify.”